01 / Legal New Business
Put opportunities in front of your lawyers.
Five qualified new-business opportunities in 90 days, or we keep working at no professional fee until we deliver them.
Build our pipelineThe division of labour
The lawyer enters when being a lawyer becomes useful.
Your lawyers take the qualified conversations. We handle the market intelligence, targeting, outreach, follow-up, qualification, meeting briefing and pipeline management required to create them.
The firm chooses the practice area, helps define a good matter or client and approves the campaign.
What work do you want more of?
Start with the practice. Then find the commercial reason to talk.
Choose a practice area
A starting hypothesis, not a free campaign plan
Employment
- Potential buyers
- HR Director, People Director, General Counsel, CEO, COO
- Potential triggers
- Rapid hiring, acquisition, restructure, new office, management change
The 90-day delivery model
Research. Target. Approach. Qualify. Meeting.
Select a stage
Illustrative delivery model · Employment
Practice growth brief
We agree the practice area, ideal matter, target market and qualification standard before building the campaign.
- Practice
- Employment
- Ideal matter
- Workforce integration following acquisition
- Buyer
- HR Director / General Counsel
- Qualification
- Identified need and substantive conversation agreed
What counts
Qualified means commercially relevant.
A relevant buyer, decision-maker or repeat referrer within the agreed target market who has an identified need or credible commercial opportunity connected to the selected legal service and agrees to a substantive conversation with the firm.
Random networking calls, connection requests and people without a genuine commercial reason to talk do not count.
What the promise does not cover
We guarantee the delivery of five qualified opportunities under the agreed definition. We do not guarantee signed clients. Pricing, chemistry, conflicts, closing and the eventual legal relationship remain with the law firm.